600+ Admissions in 3 Months.
Our best-performing education campaign, ever. A complete admissions machine for Celeste International School — digital, print, outdoor & collateral.
11.6M
Impressions
Total reach across Meta & Google
₹393
Cost Per Lead
vs ₹500–₹1,200 industry avg.
80,952
Clicks
0.70% CTR
₹4,00,473
Total Spend
Full campaign budget
1,019
Leads Generated
Qualified enquiries
600+
Admissions
Best-performing education campaign
A complete admissions machine digital, print, outdoor & collateral.
Meta & Google Ads
- 6 ad creatives
- Lead gen campaigns
- 1,019 leads at ₹393 CPL
Outdoor Hoardings
- 2 large-format hoardings
- Boduppal–Chengicherla belt
- Massive local presence
Lollipop Standees
- 5 standee designs
- "Beyond" creative series
- Strategic placement
Auto Branding
- Transit media creative
- Day & Residential Campus
- Eastern corridor routes
Print Collateral
- 20-page school brochure
- Admissions flyer
- 3×4 signage boards
Instagram & Reels
- Campaign ad creatives
- Residence life reel
- Social content strategy
Digital Ad Campaign "Beyond" Series
Every child walks between two worlds — the classroom and their limitless future.
Education sector CPL on Meta
typically ranges ₹500–₹1,200.
Celeste achieved ₹393 — delivering 30 to 67% cost efficiency over the category average.
Combined with 600+ confirmed admissions, this is Theories' highest-performing education campaign to date.
Industry Average (High)
₹1,200
Industry Average (Low)
₹500
Celeste (Theories)
₹393
67%
Efficiency Gain
vs high-end category avg.
30%
Efficiency Gain
vs low-end category avg.
Owning the street.
Two large-format hoardings deployed across the Boduppal–Chengicherla corridor.
Meta & Google the full read-out.
| Metric | Value | Benchmark |
|---|---|---|
| Total Impressions | 11,622,557 | Massive reach |
| Total Clicks | 80,952 | High-intent traffic |
| Click-Through Rate | 0.70% | Above avg. |
| Cost Per Click | ₹5 | Highly efficient |
| Leads Generated | 1,019 | Qualified enquiries |
| Cost Per Lead | ₹393 | vs ₹500–₹1,200 industry |
| Total Spend | ₹4,00,473 | Full campaign budget |
| Admissions Driven | 600+ | 🏆 Best campaign ever |
The city becomes the media plan.
This campaign is proof
that the right system beats
a bigger budget.This campaign is proof that the right system beats a bigger budget.
600+
admissions
₹393
Cost Per Lead
11.6M
impressions
Zero
built from
3 mo.
timeframe
Ready To Build Yours?
